West Africa Bloggers Conference 2016
I am so excited that I made a very good choice today by going for the West Africa Bloggers Conference held at Berkeley Hotel on Isaac John street, Ikeja, Lagos. It was a remarkable experience. I learnt a whole lot about blogging business and was challenged to action. I also networked with fellow bloggers and even got some gifts. It was interesting to see people who had gone through the hurdles and had made it, people trying to establish their grounds like me, people who just started blogging and aspiring bloggers in the same atmosphere hungry for knowledge. I learnt many things about social media that I never knew.
It was a 2-day program which started yesterday but I could only attend today's. We had about 7 speakers today. Ifeanyi Aniagoh, Senior Special Assistant to the Governor of Anambra state on Social Media inspired us to "blog responsibly". He challenged us to quit circulating bad news but rather look for good in every story and promote it. Telling us of how blogging this way led him to serving the government of Anambra state, he emphasized, "shun gossip, shun porn, blog responsibly".
Adebayo Owolabi, MD Tripple A taught about the importance and components of a business plan for bloggers and desktop publishers. Oladimeji Oduyebo on brand relationship with social media said, "Social media is a strong influencer of emotional connection and consumer perception through relationship building. A blogger should be a good writer, have sound and unique content, be trendy and IT savvy, have strong relationship management, a knack for details, depth in social media and know how to manage success". He admonished us to cultivate the habit of studying other blogs in our niche, quoted "you can't be a blogger in a particular segment and the only blog you know in that segment is your own blog".
Stephen Akintayo, MD Gtext Media taught on marketing funnel and blog monetization. One thing I took away from his session is to always express my thanks. He said, "you can't touch your customer's pocket if you've not touched their heart".
Taiwo Ogunlade, Communications Manager Google West Africa took us on Search Engine Optimization 101 and tips for Web Managers. He asked us to make learning at least one computer programming language this year's resolution most especially for us bloggers, HTML. He also said, "if the day you want to start a blog it is about making money, you'll never do. Blogging is about passion".
Tunde Faniran, a blogger and fellow participant did a short presentation about his journey into blogging and Google analytics.
Our host Ayo Oyebade, MD Advert Striker and also a blogger rounded it off with his talk on profitable niche in blogging. He said, "niche blogging zeroes in on strategically selected audience and makes you an expert in that particular field".
I won a lunch bag from MTN for having one of the most impressions on Twitter with the hashtag #WABC2016. The first two were given wall clocks.
To everyone, MTN also gave out umbrellas and goody bags containing wrist bands and thermostat cups.
Many thanks to the organizers and sponsors of this conference including MTN, Spectranet, Google, Fidson and Spaneck. I look forward to West Africa Bloggers Conference 2017.